If you're thinking that marketing equals advertising, you're like the vast majority of independent business people. You're also missing out on a lot of opportunities, and a lot of business.
Yes, marketing does include everything you say when you want to explain how awesome your product is, and why people should buy it. Marketing includes ads, brochures, press releases, and more recently, a Facebook page or Twitter account.
Certainly marketing includes all these things - but it is much more!
Marketing begins with customers - those people who want or need your product and will actually buy it.
Simply, marketing is everything you do to put your product or service in the hands of potential customers. Importantly, it includes how you do all these things!
It involves pricing, advertising, promotions, sales, public relations, packaging, and distribution. And that's just for starters!
You need to know how they find out about you, your business, and your offers! How do they decide to trust you? Today you also need to be 'savvy' about how your customers act, and re-act, on-line.
Here you will find help. Click on one of the tiles or menu items above. Or find extra help with a phone call or message.