Highly Effective Marketing, Highly Effective Marketing, Happy Marketer

Need High Quality Marketing Advice and Support? Get it here!

If you're thinking that marketing equals advertising, you're like the vast majority of independent business people. You're also missing out on a lot of opportunities, and a lot of business.

Yes, marketing does include everything you say when you want to explain how awesome your product is, and why people should buy it. Marketing includes ads, brochures, press releases, and more recently, a Facebook page or Twitter account.

Certainly marketing includes all these things - but it is much more!

Marketing begins with customers - those people who want or need your product and will actually buy it.

Simply, marketing is everything you do to put your product or service in the hands of potential customers. Importantly, it includes how  you do all these things!

It involves pricing, advertising, promotions, sales, public relations, packaging, and distribution. And that's just for starters!

You need to know how they find out about you, your business, and your offers! How do they decide to trust you? Today you also need to be 'savvy' about how your customers act, and re-act, on-line.

Here you will find help. Click on one of the tiles or menu items above. Or find extra help with a phone call or message.

Components of a Marketing Activity

 
"The aim of marketing is to know and understand the customer so well, the product or service fits him, and sells itself." (Peter F. Drucker)
 

McNicol Williams Management & Marketing Services | Established since 1985 | Phone 03 9870 9777

McNicol Williams Management & Marketing Services

Established since 1985 | Phone 03 9870 9777